Protein Powder Pouch Packaging That Tips The Scales

 

Reading Time: 6 Minutes

Despite the prolonged effect on supply chain challenges and inflation during the course of the pandemic, holiday shopping last season was estimated to reach a record $207 billion in the US alone. Up 10% of prior year’s spending, all signals point to shoppers growing more confident in their spending as the world navigates life beyond lockdowns and quarantines. This upward trend could only be expected to grow in the 2022 holiday shopping season, putting increased pressure on brands and retailers to prepare their holiday plans well ahead of schedule.

Here are some valuable considerations to help you better plan and execute your holiday packaging and promotions to succeed during the holiday season.

Seasonal Packaging: What You Need to Prepare

Seizing the spirit of holiday cheer is a valuable opportunity for companies to develop customer relationships. Brands often carve out memorable seasonal campaigns to inspire giving (and receiving). And the use of specific marketing, promotions, and packaging can stimulate a sense of urgency and scarcity.

While some companies tweak or alter their actual products as special editions (think special flavors, colors, or limited edition shades), at the very least most are preparing holiday-oriented marketing and promotions.

Designing special or limited-edition seasonal packaging is another way to market your brand memorably. Whether it’s holiday cups or festive flavors, chances are you’re already familiar with some ways that leading brands switch up their usual way of presenting themselves with a bit of holiday flair. But getting to a point where your packaging, labels, and collateral are designed, produced, and ready to go takes months of preparation, which means that it’s never too early to get started on your next seasonal or holiday packaging project.

At Belmark, bring form to your next big idea with holiday packaging prototypes. All carefully built by hand by our team of packaging and design experts. Think of us as an extension of your product development team. We’ll work alongside you to give life to your seasonal concept.

Additional Packaging “Areas” to Consider

Sustainability

As customer needs and preferences evolve, one area of focus packaging experts see increasing across the board is the accessibility of sustainable packaging solutions. Aligning to critical customer beliefs and values is in everyone’s best interest, including our planet’s.

Brand & Color Consistency

The value and effectiveness of your branding is increased (or decreased) by every encounter consumers have with it. This is why brand consistency is so important in packaging. No matter how good your packaging design looks in mockups, it has to look great in the real world, on every single package. Fine print detail and enhanced color consistency is imperative to your packaging.

Prototypes

Whether at trade shows or sales presentations, you might want to show off your new product packaging before it hits shelves. Consider working with a packaging partner who can provide prototypes of your beautiful new packaging as needed.

For example, Belmark will create a proof-of-concept sample allowing you to see (and show off) exactly how your product will look on shelves. It’s an easy and effective way to impress. And once you’re ready, Belmark can help you get into production quickly to meet that demand.

How to Create Seasonal Packaging

The fastest way to create seasonal or holiday packaging for your brand is to, first, contact us. A Belmark packaging expert can consult with you to find the best solution for your needs and timeline. We offer an exceptionally fast capability (and low order quantities) that other providers can’t compete with— especially when it comes to the ticking clock of the holiday shopping rush. It can take anywhere from three to six months to get holiday packaging designed and developed. It’s why Christmas comes early around Belmark—we often start dreaming up holiday packaging solutions in the early part of the year and work with our clients to get ahead of the seasonal wave as much as possible.

Line up your packaging and label solution today, get in touch with one of our packaging experts.