Packaging is a critical aspect of product marketing and consumer experience. It serves as the first point of contact between the consumer and the product and creates a visual and tactile experience that can impact consumer perceptions and buying decisions.
Equally important, though, is the role packaging plays in the experience of your brand and product—from the moment it’s noticed to how a consumer disposes of it. By focusing on five key aspects, you can optimize your packaging to create positive and memorable consumer experiences for your packaging and product alike.
