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Environmentally-conscious consumers were projected to spend around $150 billion on sustainable products last year. However, the steady growth of sustainability-friendly products and green packaging clearly indicates that going green isn’t a trend — it’s a business need.
Consumers are more trustworthy of brands that communicate a promise to be sustainable. For example, 66% of consumers are willing to pay more to shop for green packaging brands. And while companies get called out regularly for greenwashing as a marketing gimmick, the brands that honor their commitments to the environment (and their consumers) stand out.
While sustainability messaging is critical to winning over shoppers, ensuring that your brand is packaged in an environmentally-conscious way is crucial to walking the talk. Failing to incorporate green packaging can quickly become a public relations nightmare no brand wants to face. After all, you’ve spent so much time developing your product, so how it’s labeled and packaged shouldn’t be an afterthought.
eco-READY™ Labels & Packaging
From pressure sensitive labels to flexible packaging to folding cartons, the eco-READY™ range of solutions helps brands showcase their alignment with sustainability values.
Among all the aspects of environmentally-friendly packaging, most consumers (64%) report recyclability as the most important. And while your product’s container might be recyclable, you're essentially wasting the effort you’ve put into creating it if you’re not using a recyclable label. Simply put, a standard recycler won't accept your item. So, using eco-READY™ pressure sensitive labels means that your labels are made with recyclable materials and also use washable adhesives specifically formulated for easy removal (like at recycling centers).
One of the most popular uses of eco-READY™ solutions is to provide recyclable food packaging. Customers purchasing food products expect high quality, safety, and trustworthiness in the items they’re buying to consume, and packaging them in an eco-friendly way doesn’t have to sacrifice this. Eco-READY™ flexible packaging can proudly show off the How2Recycle® label on stand-up, fold-over, or box pouch packaging. How2Recycle® is a standardized labeling system that helps consumers with their environmentally-conscious purchasing decisions.
Another attractive feature shoppers look for is the ease of extending a food item’s use through resealable packaging. Belmark’s Sealutions™ offers brands resealable packaging options that keep up with the pace of life. So whether you are resealing snacks, produce, or anything in between, you can easily incorporate this functional element into any green packaging.
Additionally, eco-READY™ carton packaging meets standard recycling requirements due to its recyclable paperboard and finishes. Our carton packaging is responsibly sourced and certified by the Sustainable Forestry Initiative (SFI).
tru-IMPACT®
Another segment of our environmentally friendly label and green packaging solutions is tru-IMPACT®. Using the highest quality printing with Belmark’s Trident, Trident MAX, and Web-to-Print® processes, brands have the flexibility to choose from a wide variety of materials and finishes that don’t compromise quality for sustainability.
tru-IMPACT® labels are available in materials certified by the Forest Stewardship Council (FSC) and can also include post-consumer recycled (PCR) content. PCR content options are also available for flexible packaging and folding cartons (including kraft-back and all-white paperboard).
Sustainable Packaging Across Markets
Whether produce, pet treats, beverages, or nutraceuticals, it has never been more accessible (and scalable) for companies to take advantage of environmentally friendly, green packaging options. Belmark offers solutions that do not require minimum order quantities (MOQs) so that brands have the flexibility to order quickly and easily without having to manage significant stock and storage overhead.
Separating yourself from other companies by choosing green packaging for your product helps ensure that your company remains accountable to its core values and helps customers connect with your mission. In an age where customer loyalty requires cultivation and authenticity, staying true to sustainability promises helps your customers feel the trust they need to purchase again. Yet, sustainability is not only in relation to the physical materials that compromise your product packaging and its benefits, but there are also positive societal and economic impacts of our decisions.
Learn more about Belmark’s environmentally-friendly solutions and consult our packaging experts to explore the right options for your needs.