While many brands and companies focus on marketing tactics as part of their promotional efforts, one crucial area often overlooked is the importance of a product’s label. A marketing label is often the first impression that can sway a customer to stop and take another look or pick it up.

Whether you’re in craft beer, wine and spirits, personal care, or another industry, first impressions matter — especially if you sell a premium product. As your primary billboard and the face of your brand, packaging and labels are crucial in creating that first impression. Creating the opportunity to create distinctive, multi-sensory experiences, specialty laminates take your label from a message to an experience.

Private label brands have been around since the 1800s, and, like every other industry, a lot has changed since then. Private label brands have an especially fascinating history, particularly as it relates to packaging design. What began as a way to avoid price hiking and create quality control has morphed into a competition for consumer attention.

We’ve all seen them: the peel-back labels or information pamphlets attached to small containers, like pill bottles or lip balm. Maybe you even use some of these labels already for your own products. These solutions are called extended content labels, and they offer a host of benefits, including helping brands grow and meeting regulatory compliance.

It’s set to be another dynamic year for the wine industry. As consumers continue to adjust to changing economic times (and supply chain issues), the opportunity for new brands to find their way into shopping carts has opened up the market in new and exciting ways.

You may have specific considerations to meet when it comes to the labeling and packaging of nutraceutical products. Consulting a Belmark packaging expert can help you ensure that any requirements are met and that you’re set up with the right solution.

Building a great brand in the wine and spirits industry means you need to have more than just great liquid in the bottle. While a flavorful Bourbon or perfect Pinot can spark a trend and social media appeal, the competition to stand out on shelves has never been more fierce.

It’s a well-documented fact: special release beer offerings are key in helping a brewery grow its sales. It creates space for you to establish yourself as an innovator of flavors and formulations, and also helps you respond to the ever-changing tides that are a hallmark of the craft beer industry.

The American beer industry evolved from the centuries-old European tradition of creating simple, four-ingredient beers. But in the past three decades, a new generation of upstarts and innovators has turned that model on its head, rejecting the mass-market lite-beer aesthetic and embracing new brewing techniques, new flavors and boutique, small-batch approaches.